As a writer or content marketer, you will likely be concerned with creating content that is evergreen. Naturally, the majority of what makes content evergreen is the content itself, but don’t discount the importance of the content’s format. If you have a really solid blog post, use that post as an anchor for other offshoot pieces of content in different formats.
There are a number of different ways that you can repurpose your content. This post will go over how to repurpose your content into an ebook. Ebooks are an intuitive next step for repurposing your content. They offer readers something they can save to their devices and refer to again and again. They also present a great opportunity for you to offer users something in exchange for email subscriptions…
