So, you’re ready to build your first lead nurturing campaign? Get excited – this is a huge step for your marketing.
For those who aren’t sure what you can get out of a lead nurturing campaign, let’s explore all the need-to-know’s of this extremely powerful marketing channel.
What Is Lead Nurturing?
The concept of lead nurturing is rooted in the idea that your leads aren’t always ready to buy your product or service as soon as they hear about your company. For example, when someone converts to a lead, it often means that they’ve given you their contact information in exchange for a free piece of content, such as an eBook. However, they most likely don’t know much about your company or what you’re selling…
