For the past few years Email Marketing has been making a particularly strong case for being the most cost-effective form of marketing with huge ROIs (return on investment).
So how do companies large and small take advantage of this relatively new form of marketing? These 7 simple tips should help point you in the right direction.
- Have great content.
The content is the personality of your email & it should be the first consideration of any campaign. Get everyone’s ideas, put your best people on the job & better still hire a content strategist or copywriter to help you. Video content is also an engaging way to communicate your message but remember to link through to where your subscribers actually view the video. Great content is what sets great emails apart from the mediocre. Design is important but no matter how good it is, it won’t make up for lousy content.
