SEO audits. I love ’em and I hate them. There is nothing more gratifying than uncovering that one issue that’s keeping a client’s site from performing well. The downside is that it can be very time-consuming. Everyone has their own methods and checklist when doing an SEO audit.
Sometimes we get into a rhythm and never think beyond our own checklist. Adding to your checklist is the key to an effective audit. Especially when new technologies and advancements in search become commonplace. Three years ago, you had to check and verify Google authorship to ensure it was set up correctly, today not so much. If you work with a client that is having issues with stories showing up in Google news—your checklist will be different from that of a standard SEO audit…
