Facebook advertising can be a tricky venture.
Not only do you have to precisely determine and target your audience, but you also have to guess what type of ad content and copy will resonate with them the most. Unless you’ve already created many Facebook ads, that can be a challenging task.
On the other hand, spending a considerable amount of budget on a campaign that isn’t tested or tracked, can create confusion as to whether it could be improved or why it isn’t working in the first place. This is where split testing, also called A/B testing comes in handy…
