The other day, I found myself in yet another discussion about how content marketing is a “trendy idea” rather than a viable long-term strategy.
Needless to say, I started to feel like I was in a Bizarro World. You know, one where a weirdly mutilated Superman says “Goodbye” when he means “Hello,” or where Elaine Benes hangs out with three guys who bear strange resemblance to Jerry, George, and Kramer, except that they read and are annoyingly reliable and polite?…
