Search Engine Optimization (SEO): the process of getting traffic to your website through “free,” “organic,” “editorial,” or “natural” results on search engines.
The term “SEO” gets thrown around a lot in this digital age. It’s seen as a short-term solution to bolster page hits and up website traffic. It seems to me, though, that what SEO really requires is a long-range perspective – one where what we’re doing now benefits us in the future.
To make it a little less daunting (since I’m sure we’re all a little overwhelmed on the SEO front anyway), here’s a list of seven SEO mistakes we’re all making now…or have made in the past…
