The value of your website is dependent on the number of visitors you receive, how many stay, and ultimately, how many convert. Website metrics are a great way to determine how your website is performing. With a good analysis tool, you can track page visits, bounce rates, repeat visits, the number of newsfeed subscribers, internal search keyword usage, entrance and exit pages, and conversions. These metrics should give you a good idea of whether or not your website is working for you.
The question is, once you have metrics and a general idea of the problematic pages, how do you fix things? If you aren’t sure where to begin, here are 7 reasons your website is underperforming…
