We just discussed 3 easy strategies that will increase your online presence; let’s identify a few things to avoid that can save you time and money on you internet marketing.
I think we can all agree that the internet is a non-stop avalanche of new ideas and informational products. So how can you to be expected to know what is crap and what is gold? There is no shortage of self proclaimed guru’s out there marketing all of the “secrets” of Facebook, and Linkedin, and Youtube and on and on.
Here are 7 reasons why your efforts may be falling short and some ideas to improve your results.
1) Your website is an online brochure.
This is a very common error in the market place because the capability of a website has evolved dramatically. We have gone to, I need a website so when someone search for me something comes up; to my website is a lead generation system, company validation platform, sales processor, dynamic face of the company.
Get your site on a CMS like WordPress, or Joomla (Just 2 of many examples, I prefer WordPress myself)
2) There is no “Call to Action”
I have heard people say, “My site has a Contact Us page, if they want our information they know where to find us.” This is horrible!
We as a society have become lazy and impatient. When we get to a website we want benefit, instantly. By not capitalizing on why people come to your site and addressing their needs immediately you are losing people faster than it took them to find you
3) No communication
When people interact with you on your site or social media it is your duty to respond. Most of your efforts are probably being made to try to get people to interact with you and when they finally do you don’t even communicate back! Now, I am not referring to having an auto responder send them an email, I am talking about you actually taking a moment and show you give a damn about what they took their time to say.
Making a phone call based on someone’s communication online is almost unheard of. I have asked this in seminars “Who has ever gotten a call from someone online based on your subscribing or purchasing something?” The response is maybe 3-5%of the room, and of those people all of them can tell you exactly who it was that made the call.
Pick up a phone based on an online communication and skyrocket participation and exposure.
