Many business owners think that just setting up a business page on Facebook and posting a few updates here and there is adequate.
71% of online adults use Facebook. (Pew Research Center) Facebook is an important tool for marketing and advertising. Paid advertising on Facebook generates great results, but daily marketing on the business page can achieve great results too.
Unfortunately, not understanding how the business page works for a business is the problem. Business pages on Facebook do not always generate immediate results. Like any other marketing or advertising campaign results may not be as obvious…
