I was reading this article by John Jantsch over at Duct Tape Marketing and he covered why you should hire a marketing consultant so I figured why fix what is not broken you can look at his article here. I just wanted to add to the conversation on why hiring a marketing consultant may be a good idea for you. I too am a marketing consultant and a solo business owner so I truly understand the fear of hiring an outside consultant.
Now if you are anything like me there are many reasons why you don’t hire a consultant, but the truth is they all lead back to fear and confusion. You feel that you can’t afford to hire a consultant, they won’t give you the results that you desire, maybe you are afraid of releasing some control, maybe you are just afraid of being held accountable, you just don’t know what to do or where to turn. If you don’t have anyone holding you accountable then there are a mountain of reasons that you can point to why your business isn’t doing well as you think is should or why you aren’t getting more customers…
7 Reasons to Hire a Marketing Consultant and How They can Help You