Despite what you may have heard, a strong email list remains a key commodity for any content creator to grow their owned audience. It’s the rain dance that gets a flood of followers to your content, the channel that conjures a storm of social shares.
But building and optimizing that list is easier said than done. Last week, we co-hosted an intimate happy hour for some of the best email list builders around, and over cocktails we badgered them for their top tips. Here are seven that stood out and will hopefully help you build that badass email list of your dreams:
1. Jake Schonfeld, Marketing Director at Blood, Sweat & Cheers:
Produce good content. You want something that people want to sign up for.
2. Alex Buckley, New Business Development at Handy:
Give someone something in exchange for an email. So if you’re in the street, give them a cookie for their sign up.
