Last week, Social Media Week London played host to worldwide influencers on the social scene. Notably, what emerged this time around was the heavy onus on video content marketing, online video strategy, and in particular the psychology behind it. Why do videos go viral? What technical boosters can give a video that initial push into going viral? What inspires virality? Is virality an actual word? Web psychologist Nathalie Nahai and video strategist Phil Nottingham gave the key address at Social Media Week London, during which they shared their very simple equation in how to evoke an audience reaction – the key to creating video content. When creating a video, say to yourself:
7 Psychology Lessons For Video Content Marketing From Social Media Week London
