If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
To be honest, I’ve lost count … and I know I’m not alone.
Email marketers have a lot to compete with in their subscribers’ inboxes. If done well, though, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel.
However, “done well” means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design…
