Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”
Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.
Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy.
Sales, marketing and content creation have converged…
