Smart marketers create landing pages that tell engaging, seamless stories.
Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.
But not all landing pages have happy endings.
If there are elements on your landing page that don’t serve a distinct purpose, or otherwise give your prospects a reason to stop and think, then you’ve failed to create a delightful landing page experience.
In our latest episode of Page Fights, regular judges Oli Gardner and Peep Laja and guest judge Ian Lurie, CEO of Portent, identified a series of landing page mistakes that disrupted that narrative.
Here are seven lesser-known but all-too-common landing page optimization mistakes that give prospects cause to pause, adding friction to their experience and hindering your conversion rates.
7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks
