I tried to explain public relations to my grandmother once …
This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.
“So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.
“Advertising is about paying for attention; PR is about earning it.”…
7 Important PR Lessons Every Content Marketer Needs to Learn
