The more SEO skills you have, the more likely you are to get into trouble with Google.
Of course that is not always the case, but there are many SEO professionals who still recommend shady practices that Google frown upon. There are also some great SEO professionals and many of them now call themselves content marketers as they realize that great content is the cornerstone of SEO.
If you are employing someone to help you with your SEO, you need to be very careful. Even if they have lots of success with their clients, you need to know if they are deploying tactics that Google will cop onto very soon. You’ve heard about Panda, Penguin and others (Google’s code names for their algorithm changes)? Well, we’ll see Zebra, Koala and Irish Wolfhound soon. Of course I made up those names but there will be more code named algorithm changes coming!
However SEO is still important and there are some non-shady tips that can help improve the optimization of your content to drive more traffic to your site.
Here are 7 SEO tips and tricks. I’d love to hear from you if you have any more you’d like to add.
