Consumers have trust issues with brands. They’re skeptical of brand messaging and instead turn to peers to inform purchase decisions. Consumers want honest relationships with the brands they support and they reward the companies that communicate honestly about their products (63% of global consumers claim that they would buy from a company that they consider to be authentic over all other competitors), while shunning those that do not.
So what makes for an authentic brand? How can your brand become more authentic? Here are seven habits of remarkably authentic brands.
1. LISTEN TO YOUR CUSTOMERS
Your customers are talking about your brand online. Word-of-mouth has been hugely expanded be the reach of social media, and customers are out there voicing their opinions about your products. It’s worth finding what they’re saying…
