According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.
Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise.
First: Choosing your tools
Many tools are available to help with a server log analysis, and which one is right for you will depend on your technical knowledge and resources. There are three types of log file analysis tools that you will want to consider (unless you’re doing it from the command line, which I wouldn’t recommend if you don’t already have experience with it):
7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
