Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team is relied upon to convert those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.
The new way of thinking is that marketing and sales should be a more collaborative effort, and achieving this goal can dramatically improve results. It’s a great concept, but bringing it to fruition can be more complex than it sounds. Without a sound collaboration strategy, attempting to overlap the two efforts often ends up disjointed and, at times, dysfunctional. So, we asked seven thought leaders for their top tips and best practices for making marketing and sales collaboration more efficient.
7 Experts Share How They Make Marketing & Sales Collaboration More Effective
