Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication.
It’s not enough to have a robust website with video tutorials and a well-stocked knowledge base. Sure, that helps, but you also need to reach out to users personally and make them feel like you’re a human.
We’ll get into the nuts and bolts below, but let this be your guiding light: people want to buy from other people that they trust. One way to build trust with new users is to talk to them via email, SMS, and push notifications.
7 Email, SMS, and Push Message Hacks To Convert Trial Users Into Customers