What’s ahead for email marketers in 2016? From responsive design to an Apple voice-controlled headset, columnist Chad White shares his thoughts on what the future holds for email marketing.
’Tis the season for predictions, so let’s get to it. Here are my top seven predictions for what will happen in the world of email marketing during 2016:
1. There Will Be Many More Positive Media Stories About Email Marketing Than Negative In 2016
After years of “Email Is Dead” headlines, this year brought renewed interest and headlines like “The Triumphant Return of the Email Newsletter,” “Shop, Play Games, And Check Twitter — From Your Inbox,” and “Lena Dunham and why 2015 was the year of the email newsletter.”
The media and influencers finally seem to be realizing that all of the self-proclaimed email-killers — from RSS to social and mobile and Slack — have only made email stronger. And as the shine wears off newer marketing channels, more attention will be given to the marketing channel that consumers prefer most and that has the highest ROI: email. In short, email marketing will get its swagger back…
