Have you ever heard an email marketing tip that sounded too good to be true? Due to the popularity of email marketing, there are tons of studies on the best and worst ways to optimize your campaigns. In this article, we will reveal the top 7 email marketing myths that you shouldn’t believe.
1. Consumers have too many emails already!
This is by far one of the most commonly heard email marketing myth. The truth is that 60% of people receive less than 6 emails per day from trusted brands. Out of those people, 40% of them received less than 3 emails!
If you think consumers have too many emails already, then think again…
7 Email Marketing Myths That You Shouldn’t Believe
