I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. Although it is easy-to-use, it is still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list. To say it another way, you must keep spam filters top of mind whenever building out email campaigns for your brand. It is an absolute must.
Luckily, it isn’t too difficult a task to build your emails to avoid spam filters. Let’s take a look…
