Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign country and you can’t understand or speak the language, but you somehow have to navigate it all.
Luckily, it’s easy to save yourself from feeling lost in the next design project you’re collaborating on — you’ve just got to do your homework.
This article is a great place to start your research. Compiled just for marketers, here are the top current graphic design trends you should know about.
1) Flat Design
Flat design eliminates shadows and other design features that make graphics look three-dimensional. Skeuomorphic design is outdated — the digital world no longer pines after a midway design featuring “real-world” details such as stiff computer folders or copied lines on a calendar app. Flat design requires less complex coding and images, instead including more white space, larger buttons, and clearer font.
Gadget Flow is an example of a website that has flat design. Notice the consistently flat lines — especially on the calls-to-action (CTAs) and image corners.
