I don’t know about you, but I don’t build websites for the fun of it.
Sure, I enjoy the process of watching a new site come to life, but I’m not doing it out of the goodness of my heart. When I build a new website, I want results.
Because of this, I’m a big fan of conversion rate optimization (CRO), defined by Sean Ellis of Qualaroo as:
“The method of using analytics and user feedback to improve the performance of your website; or, finding why visitors aren’t converting and fixing it.”
CRO is a virtually unlimited toolbox of tips and tricks webmasters can use to improve the performance of their sites. Unfortunately, though, the wide-reaching scope of these practices can lead to challenges in their implementation.
Are you making any of the following mistakes? If so, correct them immediately to get the most out of your testing campaigns…
