To say “SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus onquality content.
But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it. In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply a wasted effort. This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013, will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Ready to throw some of your false SEO beliefs out the window? Let’s get started.
