Millennials are already a force to be reckoned with in the marketplace, and their buying power will keep growing for the next few decades to come.
Also known as Generation Y, they are the set of individuals who were born in the United States between 1980 and 2000, some 79 million strong, making them the largest generation ever in terms of numbers. By 2020, millennials will be involved in 30 percent of all retail purchases and comprise 50 percent of the workforce.
Even now, with many millennials still in school, they wield considerable economic influence, with about $170 billion in buying power a year, as ComScore estimated in a 2012 white paper. Brand marketers who hope to succeed as millennials transform the marketplace in coming years need to learn how to engage them as customers. Here are some insights:
7 Clues So Millennials Will Spread Your Marketing Like Wildfire
