Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going to get that new website to work for you.
Social Media Marketing (SMM) for small businesses is a popular topic these days. These are indeed powerful tools in your marketing war chest, but like anything else you need a strategy behind it. Without a social media strategy your time and efforts can and will face plant on the sidewalk of good intentions.
During the exciting journey as a business and new website owner you have probably come across the terms: content marketing and inbound marketing. They are the same thing. You can’t have a truly successful Social Media Marketing strategy without having a content marketing strategy. SMM is a single branch on your content marketing tree. It’s a place where you will distribute your mind-blowingly awesome content! Marketing on social media websites involves publishing content to social networking sites like Facebook, Twitter, etc. It is an efficient and cost-effective marketing method to promote your small businesses.
According to mediabistro, 73% of small businesses use social media websites as marketing tools. Are you one of them?
Here are a few reasons why Social Media Marketing for small businesses is important.
