It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of professionals in one place, surely there’s some way to open up the floodgates to leads, isn’t there?
And, yes, there is a way to open up the floodgates to success. The conventional LinkedIn advice isn’t detailed enough: 1) Join. 2) Be active. 3) Get leads. What?! So, what does one actually do?
Sure, you might accidentally catch a few falling leads, but in order to really win you need to do your own prospecting, LinkedIn style. How do you cut through the gaggle of job seekers, and find the qualified people to do business with?
In this article, I’m going to show you 7 tips that will help you better leverage LinkedIn to be a powerful B2B marketing tool.
