Almost two-thirds of companies are planning to increase their marketing budgets in 2015, according to the results of our new report.
The Marketing Budgets 2015 survey, published in association with Oracle Marketing Cloud, found that 63% of companies will spend more on marketing this year, while 31% will retain the same level of spending and 7% will decrease their budgets.
The results of the survey could be seen as a further sign that marketers are getting better at securing buy-in and financial support from the C-suite…
63% of businesses plan to increase their marketing budgets in 2015: report