Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mess, especially if you’re responsible for footing all the shipping bills. That huge sales high plummets, leaving you feeling depressed and grappling with sinking revenue.
This is not the most wonderful time of the year. In fact, it’s the most unpleasant time of the year, and one that could leave an ecommerce site reeling for months.
Is there a way to avoid this? Thankfully, there is. Yes, you’ll experience a slump. However, by putting the following six practices in place, you’ll be able to recover from the slump more quickly, and get back into big time sales mode.
1. Start another sale.
Just after you’ve offered all the promos, discounts, freebies, coupons, doo-dads, and free shipping you can possibly take in, get ready to do it all over again.
Shoppers buy from you not only because it’s the holiday season, but because ofdiscounts. So, if you continue to provide discounts, then you’ll be able to win your customers back for a second-round of bargain basement prices.
You may be tired of the sale, but your customers aren’t. You don’t have to provide quite the same level of sale, but a sale alone is powerful enough to get you back on track.
Here are a few ideas of post-holiday sales
