When you put your sweat, blood and tears into building a business, you want to make sure that it does well and grows over time. Getting people to notice you takes quite a bit of time and effort, but often the real problem is convincing people that you are a good company with noble intentions and can be trusted.
It’s not just about good prices and quality of service though. People tend to anthropomorphize companies and attach a particular set of character traits to them, e.g. you don’t want to be perceived as money-grabbing and soulless. One of the largest pizza restaurant chains in the US is called “Papa John’s” – the association with a warm and caring father figure really appeals to people. Let’s go over a few things that a small business can do to earn a bit of goodwill.
