How do you handle marketing with the massive trend of innovative strategies brought by technology? Have you ever thought of abandoning offline marketing and focus with online avenues? Are you giving up with your offline PR strategies? Discover how you can include influential waves to your marketing that will elevate your brand’s relevancy.
Most businesses started their campaign in an offline platform. How? Well, before your company gets into the mind of the general public, it is pretty certain that you have shared your thoughts about the company you’re planning to have to people you are close with.
Perhaps, you disclose the purpose of creating such to people you trust. That communication is actually a way of marketing the company you are establishing. You are spreading the word even without an intention to gain sales. This scenario shows that you are connecting people to your company. It’s an indirect personal yet offline campaign. Then, it will grow to become a direct campaign to people as you are now purposing your shift to gain public relevance through ads, freebies, event sponsorship or just by bringing your products or services to public places like a shop in a mall…
