.jpg)
More than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals.
At its best, your brand should be a true reflection of who you are. This includes everything from your current skillset to your personal values. If showcased correctly, those who identify with who you are will recognize you as a though leader within your community – which is why it’s so important for you to correctly personify what makes you truly unique.
Although there are as many different categories of personal branding as there are people, six “personas” stand out according to a 2011 New York Times article detailing the psychology behind content sharing…
