Evergreen content is a staple of a solid content strategy. While it pays off in the long term, it isn’t always ideal for traffic boosts. You want the occasional piece that draws people in droves, and that takes a different content tactic.
Covering relevant timely and newsworthy content is a great way to grow your site audience and take advantage of trends that get people more interested and thus more engaged.
Trending content is anything new and hot that has the Internet buzzing. Many successful websites will do a 60-40 split between evergreen and trending content to take advantage of both methods. (The proper split depends on the nature of your website, niche, etc.) Having both will bring in new readers and keep them coming back…
