Email remains one of the most effective channels for marketers. According to a recent study by McKinsey & Company, email is almost 40 times better at acquiring new customers than social channels like Facebook and Twitter. Nevertheless, marketers could still be using the channel more effectively. In fact, Forrester evaluated 98 email marketing campaigns and found that 94 percent failed to meet its email user experience best practices review.
As the email environment continues to grow more complex, there are several factors that marketers must consider when developing email marketing campaigns. Below I’ve outlined six tips that will help to ensure that your email marketing efforts don’t fall short.
