Long gone are the days when marketing to customers was as simple as suggesting that they buy your product.
Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page alone cannot guarantee prolonged interest in what you have to say. How then are companies expected to build a connection with their would-be consumer base?
Businesses are increasingly relying on content marketing to achieve desired results…
