Here’s an easy, pragmatic approach to developing a digital marketing strategy that creates awareness, promotes engagement and converts sales.
More than three-quarters of all executives say digital initiatives are a major priority, yet almost as many feel unprepared to deal with the explosion of radically new and different landscape. So says Ira Kaufman in his new book co-authored with Chris Horton entitled,Digital Marketing Guidebook.
Kaufman, an assistant marketing professor at Lynchburg College, says even marketing managers with an advanced education aren’t necessarily prepared with the mindset to create a DIY digital strategy. He claims that the education system doesn’t have the curricula or resources in place to train the 1.5 million digital marketing managers that will be needed by 2018. He paints a picture of marketing executives overwhelmed by the digital tsunami, and are struggling for a life line.
Here are six tactics you can do to get started on your path to becoming a digital marketing superstar. Some financial marketers have deployed a few of these ideas already, but most others will find these afford the best opportunities within immediate reach.
