Social media isn’t just about being social anymore—it’s also about selling.
The sales cycle is different for every business but there’s one obvious place social media can help and that’s in finding new leads and building trust. When you think about it, selling has always been social. Social media only makes it easier.
Networks like Twitter, Facebook and Linkedin increase your reach, create warm leads and allow you to directly engage with or target individuals. So while you may not close a deal via a 140-character Tweet, Twitter could be the vehicle that allows you to find and nurture a prospect…
