The holidays are wonderful for spending time with family and friends (and food), but they can also be a excellent time for brand managers to engage and interact with their audiences on a personal level.
To make that happen, it is crucial to post strategically.
Take these tips into consideration when brainstorming for your organization’s social media pages.
Pick your poison.
Many brand managers fail to execute social media strategies successfully because they try to stay on top of too many channels at once. Figure out which social networks that are suited for your organization best by answering simple questions: Which platforms does your business currently use? Where is your target audience?
Don’t water down your message by pushing out identical content on multiple channels. Know the purpose each channel serves and don’t feel like you must have all cylinders running before the holidays to have an effective digital presence.
Stay on message.
Many companies have damaged themselves with social media campaigns that have gone awry. While holiday campaigns can be a way to test an out-of-the-box idea, it is better that your efforts mirror your brand’s overall personality and message. Think of social media as an extension of your company’s communication and marketing efforts. Consistent messaging across networks will solidify your brand and help you achieve your goals.
