In today’s digital age, when so much of marketing takes place behind a computer screen, it’s sometimes difficult to remember one of the most important parts of successful marketing — that the whole purpose is to connect with people.
Think of how quickly and simply you can send an email – with just a few clicks of the keyboard and one press of the “send” button, you can communicate with your entire list of prospects.
However, before sending off emails becomes an empty habit, ask yourself these five crucial questions:
6 Strategies for Humanizing Your Email Marketing and Increasing Engagement
