Facebook is kind of like the Yellow Pages of old for today’s social media landscape: every business needs to be there. The major difference is in how one leverages their exposure and the level of consumer engagement at the network so that they can optimize the level of exposure and success they have there. Here are some quick ways to supercharge your Facebook marketing efforts without spending money on ads or like campaigns.
Create Engaging Content
It goes without saying that you want to get in front of as many people that like your brand as possible. It sounds easy and you probably feel as if you could just hire someone to post and their sharing material from around the web will be enough. That’s the wrong strategy. Sure, hire someone to do the work if you don’t have the time; it’s awesome to still be able to personalize from within, but there are a lot of content types that will energize your active audience. Funny memes of cats might rule on personal feeds, but not at “Johnny’s Cupcake Shack.” You will see some recommendations below that are vital, but before you do anything, brainstorm cool ideas that your audience will care about. Challenges, personalized behind-the-scenes posts, success stories or testimonials and, most importantly, engage that audience by asking your followers what exactly their pain points are. Do they have their own businesses and are leaning on your for industry-leading guidance? Ask and you’ll find out while also increasing engagement…
