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Marketers spend a lot of time thinking about how to get new customers. We publish content, tease it through social channels, and we offer knowledge free in exchange for a prospect’s email address, but are we making the most of our efforts? Milestone Marketing is one effective approach where you break your campaigns into simple milestones. “Make them make small commitments,” says Jason Swenk, a digital agency coach and advisor.
Swenk advises people to not put too much information into their emails, suggesting a simpler approach that gets their attention. “Most people are using the wrong models for their newsletters. They look at Ogilvy, Grey, or Moxie, but those companies alreadyhave the people coming to them. It’s not a similar situation,” says Swenk…
