From a sales standpoint, nothing’s more powerful than a customer reading a blog post and thinking, “This company totally gets me.”
Armed with distinct customer profiles, you can achieve this same level of personalization for your ideal clients while shrinking the sales cycle.
Although you might think content is reserved for the marketing team, it can help nurture leadsand serve as ammo for salespeople as well. And by collaborating with your marketing team to create content, your sales team can start attracting more successful future customers through hyper-relevant content…
