Content marketing is a popular word online these days, especially in the marketing industry. Too many people are uneducated on the subject, and more importantly, have no idea how to create their own content marketing strategy.
Content marketing is simply producing content (articles and such) for a blog or website on a regular basis and building a readership amongst your niche. This in turn will hopefully provide you with more credibility, loyalty, and prospects.
Here is my step-by-step strategy for executing a content marketing strategy…
1. Have a schedule and strategy
It’s important to have a schedule for when you will publish articles and blog posts. A big problem that content marketers, including myself, have had in the past is just posting when they feel like it.
This raises a number of problems. First of all, it does not keep you accountable and often times you may go weeks or even months without posting anything. This is toxic to any kind of traction you are trying to build up online. Secondly, it doesn’t give your readers or followers anything to look forward to. The best websites and blogs out there have raving fans that expect content on certain times and days. And the publishers give the people what they want and are expecting. That’s how you gain trust and loyal fans…
