The content marketing engines are primed for the year ahead. According to the 2015 Content Marketing Report, 55% of B2B businesses surveyed are increasing their content marketing budget for 2015. While the financial spigots may be opening, producing quality content may still be a challenge. Time, talent and ideas will still restrict the volume of content that can be generated. To reach their content marketing goals businesses will need to be strategic in their approach. In this blog post we will look at seven smarter ways that you can repurpose content for your website.
The Philosophy of Content Repurposing
Repurposing content isn’t just about taking an old post and rewriting the sentences. When you repurpose content it should in some way add value to the original. That might mean creating a video so that it can be consumed by people who prefer visual and auditory learning. Or maybe, you wrote a post about SEO and the recent algorithm updates means that it needs an update to keep the information fresh. Before you create your new repurposed content ask yourself, does this new content add any value beyond the original piece?…
6 Smarter Ways to Repurpose Content for Your Online Marketing
