Meet Kyle Ducharme, one of the co-founders of Kao Jai Coffee. Kao Jai began in December, 2013 as a single-origin coffee manufacturer. Their first batch of roasted coffee arrived in June and Kyle was looking for a way to get fans excited about their first batch of roasted coffee beans.
Kyle had begun to get Facebook likes for his brand but was frustrated with his ability to get Facebook fans to convert into email leads:
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