There’s a reason we come back to the same grocery store each week. It’s the same reason that we return to the same barber, home improvement store, or favorite restaurant. These businesses have created a positive experience, which in turn creates loyalty toward their particular brand.
In the retail world, brand experience and engagement are the strongest drivers of loyalty, and the digital world is no different. Design, atmosphere, speed, and problem resolution are all pillars of a great consumer experience, and these same concepts contribute to their digital experience as well (highlight to tweet).
A great user experience on your site ensures that your visitors can find everything they’re looking for with ease and speed. It’s up to you to create a content-rich, meaningfully designed site that keeps your customers and partners engaged and returning for more…
